NBC, NHL Companion Using Integrate Social Press With Winter Traditional Broadcasting
The Countrywide Hockey League struck marketing gold when it held its 1st Wintertime Vintage in 2008. The yearly out of doors game performed on New Year’s Day has become the must-observe occasion of the period, earning praise from the two die-difficult and casual hockey followers alike.
This yr, the NHL and NBC, the tv broadcaster for the recreation, are getting an extra stage to market the match. The two lately declared a partnership to combine the game’s broadcast with a social media marketing campaign, in a transfer that could benefit equally companies.
“We are managing the social and broadcast integration to take a look at the usefulness and take a look at the information,” Michael DiLorenzo, senior director of social media advertising and marketing and technique at the NHL. “It should expand our Fb Enthusiast foundation, since individuals should ‘like’ the page to play. It also will develop a window into the celebration for individuals who might not be in front of the television.”
The concept is to get even more followers tuned in and engaged with the game, in accordance to the social media consulting company that is operating the marketing campaign.
Numerous “view and get” contests will be featured prominently on both NBC and the NHL’s Facebook and Twitter internet pages. Contestants that are supporters of either on Fb or Twitter followers will have a possibility to get either a Honda CR-Z car, or trips for 4 to equally Common Orlando Studios and the impending 2011 NHL All-Star Game.
The two the NHL and NBC aren’t new to such social media strategies, but this is the initial time they have collaborated on 1.
Beginning December 23, NBC will begin having image submissions from fans of its Fb web page. Numerous of the photographs will be chosen to air for the duration of the sport. The community will also promote the social media campaign all through the day foremost up to the match, this sort of as throughout the Rose Bowl college soccer match.
The NHL has prepared its first advertising Tweet for December 31. In 스포츠중계 of the recreation, the NHL might request supporters to retweet messages and the initial to reply will acquire a prize.
This yr will be the fourth installment of the Wintertime Traditional. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Area, generally the property of the National Soccer League’s Pittsburgh Steelers. Other Winter season Basic areas have provided Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.